There is no doubt that if you are working from home during COVID 19, you are having Zoom video conference meetings almost every day, no? If you own your own business, do you find yourself using platforms like Zoom to conduct your client meetings? I love Zoom and have been using it for five years. I wouldn’t call myself a pro, but I’m pretty close to it (insert humble brag.) Enough about me though…

Do you feel like you’ve been thrown into the world of video conferencing with no guidance? Instead of zooming through the video conferencing highway, do you feel like you’re on a bumping car course? If you feel this way, I won’t tell anyone. In fact, your secret is safe with me. I will help you with my top ten rules for video conferencing. Follow these rules and you’ll show up like a superstar! Let’s jump into the rules, shall we?

Top 10 Rules of Video Conferencing

  1. Appearance: Although this is a virtual meeting, you should present your best self. I suggest you wear bright, solid colored tops. This is a general rule for tv appearances that you should abide by as well. Jewel tone colors are welcoming and help you to stand out from others. Consider these colors: red, blue, yellow, green, fuchsia, etc. Your hair should be neat and out of your face. Ladies, some make up and a bold lip are fine to wear. These things help you to pop off the screen. When selecting a top, stay away from revealing necklines. They’re distracting …let’s just leave that there, ok? Look in the mirror before you go live.
  2. Background: Your background should be neat. Remove anything that could be a distraction. For example, naked statues, naked portraits, blinking lights, piles of laundry or anything that would make someone pay more attention to your background than you. Stay away from backgrounds with your children running back and forth or a busy highway that can be seen and heard through your window.
  3. Background Noise: Make sure you are in a relatively quiet space. I live down the street from a hospital and blaring ambulances drive by often. I have to be mindful of this. I suggest you wear earbuds to drown out some of the noise. A good rule of thumb is to mute yourself upon entering a meeting and to only unmute yourself to contribute to the meeting. If everyone does this, it will help the meeting to flow better and provide a clean replay if it’s being recorded.
  4. Lighting: Lighting is EVERYTHING!!! If you don’t own a professional light kit, simply use the best lighting: natural sunlight. In order to do this, find a window in your home. You should face the window as if you’re looking out of it. Place your laptop, phone or camera in front of you so that the camera lens faces you. Do NOT do the opposite. If your back is towards the window and your camera is facing you, the sunlight will cast a dark shadow over your face. If you don’t have access to a window or it’s during the evening, you can also use a lamp with soft white bulbs to light you pretty evenly. Make sure your light source is ALWAYS in front of you, NEVER behind you.
  5. Sound: For the best sound, use earbuds. Make sure you speak clearly and enunciate so everyone can understand what you’re saying.
  6. Energy: Your energy is magnified through video. Bring your best self to every meeting. Get your blood pumping by listening to your favorite song or doing some quick jumping jacks. Hype yourself up before the meeting. Check your posture: sit up straight, roll your shoulders back…no slouching. Smile before you go live. It all matters.
  7. Invest in a cell phone tripod: If you use your cell phone to video conference often, invest in a cellphone tripod. Depending upon the length of your meetings, your arm will get tired of holding your phone. Even if you prop your phone up, you may get unflattering angles of yourself. With a cell phone tripod, you can adjust the angles, position it in a good spot and have your hands free to take notes. I strongly recommend this one. Click here to check it out.
  8. Avoid Bad Angles: Remember this general rule of photography. Whatever is closest to the camera lens will be magnified. Ladies, be mindful of placing your lens at the same level as your chest area as you look down into the lens. The first thing we will see is your super sized chest area. That’s distracting. Don’t look down at the lens because when you do, we can see up your nostrils. Once again, that’s a distraction.
  9. Adjust the height of your laptop or camera: Your lens should be at eye level. To achieve this, sit your monitor or laptop on a 2 inch high pack of computer paper or a box. I also place an old photo album on top of this to sit my laptop upon it. This downward slant gives me a nice angle.
  10. Have an agenda: Have an agenda prepared BEFORE your meeting. Share it with your video participants at the beginning of the meeting so they know what to expect. Having an agenda helps you to stay focused, address key points, keep the meeting on task and manage the time well. Nobody likes drawn out, aimless meetings.

I hope you found value in my top ten tips for video conferencing. These are the basics, but if you adhere to them, you will be a superstar in your next video conferencing meeting.

Essential Work From Home Online Tools

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© 2020, Shalena D.I.V.A. – Personal Branding| Content Marketing| Product Creation. All rights reserved.


  1. Bulinda on April 4, 2020 at 8:55 am

    Love it. Great tips..

    • Shalena D.I.V.A. on April 4, 2020 at 10:56 am

      Thank you for reading my post. Let me know how these tips work out for you. BOOM

    • Marcia W. on April 5, 2020 at 10:11 pm

      With regards to the video background, I’d love to know how the ones people are now creating are done. Although no one has pointed out how very plain my wall is, it would be great to spruce it up for visual appeal.

      • Shalena D.I.V.A. on April 5, 2020 at 11:07 pm

        LOL!!! YES, THE VIRTUAL BACKGROUNDS ARE awesome. I have rules for those, too. LOL. You’ll love your new options. BOOM

    • Tee on April 5, 2020 at 10:33 pm

      I only listen to others on video conferencing, but last week was my first time needing to speak on a conference, so I did not have the mute button on, and received a couple of messages that there was static from my line, so I had to keep muting the button after I spoke. Because of that, I cracked up laughing when I read the number 3 suggestion.

      • Shalena D.I.V.A. on April 5, 2020 at 11:03 pm

        Yesss!!!! The mute button will save you every time. I’m so glad you will apply these rules so you can ROCK your video conferencing calls. BOOM

  2. Felicia Phillips on April 4, 2020 at 10:24 am

    Great tips. I do all of my coaching via Zoom. Your tip about lighting has been a saving grace for me. I have great natural light at home, so I use this trick often. Thanks Shalena.

    • Shalena D.I.V.A. on April 4, 2020 at 10:55 am

      Felicia, I’m so glad you found value in my tips. Yes, the natural light is such a game changer and a true blessing. It makes you come across as very inviting on screen.

  3. Jocelyn Noelle on April 4, 2020 at 12:01 pm

    Great tips in these trying times! Thanks for sharing

    • Shalena D.I.V.A. on April 4, 2020 at 5:37 pm

      TY!!! I hope you put them to good use. I’ll be looking out for your videos. BOOM

  4. Racheal on April 4, 2020 at 1:03 pm

    Great mama…I have been expecting your response

    • Akinwande Racheal on April 4, 2020 at 1:04 pm

      Great top tip

      • Shalena D.I.V.A. on April 4, 2020 at 5:37 pm

        TY for reading. What value did you get from the first tip?

      • Ericka Neville on April 5, 2020 at 9:48 am

        What great tips Shalena!
        #1 and #10
        From beginning to end and everything in between. A recipe for conferencing success!!!

        • Shalena D.I.V.A. on April 5, 2020 at 11:30 am

          WoW!!! TY for the seal of approval. I’m so glad to see you going live more often. Werk it!!! BOOM

    • Shalena D.I.V.A. on April 4, 2020 at 5:38 pm

      Hey, there!!! Thanks for stopping by. BOOM

    • CoachTBankston on April 5, 2020 at 10:08 pm

      Thank you Shalena…the camera angle tips really resonated with me.

      • Shalena D.I.V.A. on April 5, 2020 at 11:08 pm

        Yes, you gotta know your angles. You’ll ROCK videos in no time!!!

  5. Sheyel Rorie on April 4, 2020 at 5:47 pm

    Great tips! We are now using Zoom for weekly staff meetings and have replaced our weekly in-person trainings with webinars. These tips will help our webinars be more effective. Thank you.

    • Shalena D.I.V.A. on April 4, 2020 at 10:24 pm

      Sheyel, I’m so glad you found these tips to be helpful. There’s nothing like EFFECTIVE webinars. Please keep me posted. BOOM

  6. Phenix on April 4, 2020 at 10:17 pm

    I definitely need to work on my set up and background. Thanks for the tips.

    • Shalena D.I.V.A. on April 4, 2020 at 10:25 pm

      I hope you can apply these tips. I’d love to see more videos since you are podcasting now. BOOM

  7. Odell Johnson on April 4, 2020 at 10:50 pm

    Great Tips, Clear And Easy To Understand. This Was Extremely Helpfulv And Can’t Wait To See More. Amazing Job.

    • Shalena D.I.V.A. on April 4, 2020 at 10:51 pm

      TY for always supporting my work. I can’t wait to see you put these tips into action. BOOM

  8. TeMeka on April 5, 2020 at 8:37 am

    Shalena I always find a wealth of information from your classes, workshops, and even your facebook group. There were several nuggets in this post that have made a huge difference to my work once implemented them based on your sharing the tools with us. Thank you so much for all that you do to encourage and support our community! You are amazing and a true DIVA.

    • Shalena D.I.V.A. on April 5, 2020 at 8:57 am

      TeMeka, I’m so glad you found value in these tips. I can’t wait to see how you begin to show up powerfully on video.

  9. Aisha on April 5, 2020 at 10:56 am

    I’m just realizing as everyone is now going live that there has to be a strategy and art to it. Great tips. I’m working on my angles!

    • Shalena D.I.V.A. on April 5, 2020 at 11:30 am

      Yes, Aisha. There is ALWAYS a strategy. I’m glad you are working on your angles. They matter so much in how we present our personal brands on the video screen.

  10. Shantise Dabney on April 5, 2020 at 5:00 pm

    Hi! I’m interested please.

    • Shalena D.I.V.A. on April 5, 2020 at 5:14 pm

      Hey!!! I’m so glad you are interested in learning more about how to be better on video. BOOM

  11. Katrina Allen on April 5, 2020 at 6:05 pm

    Hey Shalena Diva girrll!! Great information. Can’t wait to be apart of your class.

  12. Chè Starks on April 5, 2020 at 6:38 pm

    Thank you! Very helpful information that I can definitely use in my business! Thank you!

    • Shalena D.I.V.A. on April 5, 2020 at 8:18 pm

      hey, Che!!! You know it. I can’t wait to see what you create!!!

  13. Cara Campbell on April 5, 2020 at 9:51 pm

    Shalena you always give great contents..great tools thanks

    • Shalena D.I.V.A. on April 5, 2020 at 11:09 pm

      TY!!! You will love all of the things you can do with video!!! BOOM

  14. Sam on April 5, 2020 at 10:17 pm

    Great tips. I think all to do people need this. If they want to take video serious. Looking forward to the class.

    • Shalena D.I.V.A. on April 5, 2020 at 11:05 pm

      Yes, we have to take video conferencing seriously. It represents our personal brand. See you in class. BOOM

  15. Phillip hall on April 5, 2020 at 10:23 pm

    Awesome soo happy for your growth!!! Great info

  16. Dee Brown on April 5, 2020 at 10:31 pm

    thanks for the tips. I really needed this

    • Shalena D.I.V.A. on April 5, 2020 at 11:04 pm

      Sure thing. These tips will take your already amazing videos up another notch. BOOM

  17. Anisa on April 6, 2020 at 1:22 am

    Good tips! Thanks for the tripod and laptop tips ????

    • Shalena D.I.V.A. on April 6, 2020 at 7:52 am

      YW!!! Yes, that tripod will save you EVERY time!!! I’m so glad you are excited about learning more video tips. BOOM

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