Valerie Stevenson was born in Columbus, Ohio and grew up in Upstate, New York. She went to school in a rural community that lacked diversity and an understanding for non-traditional families. She was one of three children in a single mother, African American home. She was told by her Guidance Counselor in high school that she was not “college material” and that she should reconsider going to University. Specifically, the Counselor told her, “Valerie, realistically you won’t succeed in college. You have no father to help you and your mother will be too busy working. Maybe you should become a short order cook or hospital orderly.”  She left her office discouraged, but not destroyed and despite the counselor’s advice she went on to college where she took classes in chemistry, physics, and biology – and made the Dean’s list over and over again! She earned an A.A.S., Bachelor in Science, and is currently working on her Masters in Software Engineering!

We interviewed Valerie for this edition of women entrepreneurs and here is her story! Prepare to be amazed!

Please list a quote or motto you live by and state why.

My favorite motto is: “Always strive for an “A” and at the very least you will earn a “B” and if we all earned B’s in life, what a success the world would “B”!”

My mother used to quote this to me when I was growing up and I live by it 100%

Describe your business. List location, phone number, website. Are you or your business on Facebook? Twitter? Linked In? Please list.

I have singularly invented a one-of-a-kind hair tonic that grows hair up to 3X faster than an individual’s normal rate of hair growth. I am the original inventor. Potion is MY baby. Potion is proven. Potion works. It is amazing and Hairdrenalin Potion is changing the lives of women (and men) all over the globe! Thin, stressed hair follicles are filling in. Men are recovering lost hair. What a wonderful growth aid we have introduced to the world! In addition I have formulated several other healthy hair products that are unique and unparalleled.

The Hairdrenalin headquarters are located in Upstate, New York.

Our Customer Service line is: (585) 500-0929

Email: [email protected]


Find Hairdrenalin on facebook: HERE!

Find Hairdrenalin on Youtube: HERE!


What motivated you to open your own business?

I never intended to start a business. I had every intention to graduate college and then enter “Corporate America”, which is a concept that is actually fading from reality. There is no longer security in Corporate America but I was willing to join the grind. However Hairdrenalin was born and I am enjoying servicing women and men with my products.

Did you have any initial fears or concerns that you had to overcome when opening your business?

My only concern in regards to starting my own business was whether or not I would be pleasing and satisfying to my customers. Even now I meditate on how to give better service. I do not know if I will ever overcome this challenge since the needs of my customers are constantly evolving. I vow to keep up with their needs and I welcome feedback and questions/concerns.

How did you develop your concept?

I took my knowledge from chemistry as well as my extensive personal research and came up with the formula. Potion is my brainchild and I took great pains to make sure that it was effective and successful before putting it on the market.

How much capital did you need to get started? Did you use any creative funding sources?

This is a funny question because I am asked this a lot. Fortunately I had zero out of pocket expenses when starting Hairdrenalin. I sold what I had in my fridge and then from there the business funded itself. Also, initially my product had no label and I was using paper envelopes to mail the product. Over time as my capital grew I was able to upgrade my product appearance.

How do you market your business? Do you use any creative marketing strategies?

In order to market Hairdrenalin I jumped on board the electro-web train. I am fully utilizing the internet and social media.

How do you manage employees if any?

I am blessed to work with family and they have just as much passion for Hairdrenalin as I do. Often they manage and support me!

What are some of your day to day struggles as a business owner?

I worry and I have concerns for the business just as I would have these emotions for a newborn child. This may seem an odd analogy but Hairdrenalin gives me sleepless nights, joy, and hopes for the future.

What brings you the most joy from your work?

I love working with my brother and my sister. When we were growing up it was just the three of us kids – poor, alone, and insecure while our single mother was at work all day every day as she struggled to support the family. Fast forward 20+ years later into the future and we are reunited again but this time we are successful, accompanied, and confident!

How do you balance work life and family? Do your work demands affect your relationships?

Work does affect my personal life but I know that my family and friends are very supportive of my efforts. They and I know that Hairdrenalin is bigger than us all and that the company is a service to the global community.

Any advice you’d like to offer to anyone interested in your line of work?

My advice is to be unique. Fill a niche and do not be reluctant to think outside of the box. Do not be afraid to take a tea bag from your cup and then rub it onto your scalp! This type of thinking is successful thinking!

Would you like to offer a promotion to the readers? If so, please list.

It would be my pleasure offer a promotion. This offer is EXLCUSIVE to your fans. When the visit and purchase an 8oz bottle of Potion they get an 8oz bottle of Detox for FREE!

Tell them to enter promo code: SDIVA11 which expires 10/15/2011. They can enter the promo code in the “notes to seller” section of their PayPal transaction. Upon entering this code we will eagerly send their free Detox with their Potion.

© 2011, Shalena D.I.V.A. – Personal Branding| Content Marketing| Product Creation. All rights reserved.


  1. via Facebook on September 26, 2011 at 10:32 pm

    Valeries story is so inspiring. She offers great advice, too. You have to watch her Youtube videos. Valerie is a genius!

  2. DeAnna Brooks via Facebook on September 26, 2011 at 10:37 pm

    I’m in. I have had issues with my hair for two years now. Now just to get the funds to be completely in. 🙂 thank you for the information.

  3. Tandra Lifeisgood Brooks via Facebook on September 26, 2011 at 10:45 pm

    Count me in. I had my “big chop” for the second time a couple of weeks ago. I was loving my short natural hair n made the mistake of perming it. I cannot/will not go back to perms and spending hours at the beauty salon. Ready to grow it out n keep it healthy.

  4. Elana Walker via Facebook on September 26, 2011 at 10:59 pm

    I’m in. Although my hair continues to grow, it isn’t growing like it use to.

  5. via Facebook on September 26, 2011 at 11:17 pm

    Her promo for Shalena D.I.V.A. is crazy. You get a free detox shampoo with the purchase of I believe an 8 oz. Bottle of potion. Its very reasonable. I paid $21 including shipping. Be sure to like Hairdrenalin and tell her I sent you! Lets support each other!

  6. Karima Robinson via Facebook on September 27, 2011 at 2:10 am

    I actually just ordered today. I’m in!

  7. via Facebook on September 27, 2011 at 6:05 am

    Karima did you use my discount code?

  8. Karima Robinson via Facebook on September 27, 2011 at 7:35 am

    I couldn’t find the notes section & had already chosen pay now but I called & told the owner.

  9. Raquel Granillo- Nicholson via Facebook on September 27, 2011 at 8:17 am

    im sorry but that councelor needs to have her job taken away for even thinking of saying that to anyone

  10. via Facebook on September 27, 2011 at 9:24 am

    Raquel–wasn’t that counselor out of line????? I’m so glad Valerie didn’t listen to her!

  11. Raquel Granillo- Nicholson via Facebook on September 27, 2011 at 9:27 am

    waaaaay out of line!! and i absolutely agree…..just look at what God did=)

  12. Nalumu Carolyn Mukasa via Facebook on September 29, 2011 at 12:18 pm

    I am soooooooo on for this!!!!!

  13. via Facebook on September 29, 2011 at 2:05 pm

    Be sure to order your potion using my code so you can get your free shampoo…OK

  14. via Facebook on September 29, 2011 at 2:21 pm

    You get the detox for free so you can clean the build up on your scalp before you start.

  15. Elana Walker via Facebook on October 10, 2011 at 12:31 pm

    Really need some knowledge on what to do for my hair. I have trouble with perms and my hair is very soft, but kinky. Not thick and bot too thin. Right now it just about shoulder length.

  16. via Facebook on October 10, 2011 at 1:29 pm

    Elena I found great resources. I got you covered.

  17. Tandra Lifeisgood Brooks via Facebook on October 10, 2011 at 2:20 pm

    Shalena, im very interested. However, prior to makin the commitment I would like to hear more about what to expect

  18. Rhonda Harris-Judie via Facebook on October 10, 2011 at 4:33 pm

    I’m interested. Right now, I’m at the in between relaxer stage, but I don’t want to relax my hair anymore.

  19. via Facebook on October 10, 2011 at 4:42 pm

    Tandra I will help you develop a regimen for your hair. I will also expose you to great resources. Haigrdrenalin is a growth oil you put on your scalp and massage in your hair daily for 7 week. In addition to that you take care of your hair. You will be enlightened. I believe in all natural and harsh chemical free hair.

  20. Tandra Lifeisgood Brooks via Facebook on October 11, 2011 at 1:13 pm

    Shalena I would like to discuss off line if possible. Would you inbox me your contact info? thanks

  21. via Facebook on October 11, 2011 at 2:13 pm

    Tandra Lifeisgood Brooks [email protected]

  22. Melanie on April 29, 2012 at 12:30 am

    Can white people use this product? I was just wondering because I’m very interested and amazed by the results I have seen in African Americans.

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